<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Good Risk</title>
	<atom:link href="http://www.thegoodrisk.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thegoodrisk.com</link>
	<description>A blog on the Use of Social Media in the Insurance Industry.</description>
	<lastBuildDate>Thu, 29 Mar 2012 07:08:48 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Communications As Habit</title>
		<link>http://www.thegoodrisk.com/2012/03/communications-as-habit/</link>
		<comments>http://www.thegoodrisk.com/2012/03/communications-as-habit/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 06:57:26 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Facebook visits]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[insurance companies]]></category>
		<category><![CDATA[power of habit]]></category>
		<category><![CDATA[social media fatigue]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=157</guid>
		<description><![CDATA[Insurers and producers who truly benefit from their use of social media do so because for them, consistent, honest, give-and-take communications with consumers is not just a tactic but a habit. In his new book, “The Power of Habit &#8212; Why We Do What We Do In Life and Business,” New York Times reporter Charles [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2012/03/communications-as-habit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Is Not A Formula</title>
		<link>http://www.thegoodrisk.com/2012/03/social-media-is-not-a-formula/</link>
		<comments>http://www.thegoodrisk.com/2012/03/social-media-is-not-a-formula/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 19:17:55 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[compliance]]></category>
		<category><![CDATA[insurance companies]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[social media fatigue]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=154</guid>
		<description><![CDATA[It’s human nature to look for easy answers for problems. “If I you do this, then this will happen” is a tried-and-true pitch. Problem is, few problems have easy answers and how to use social media productively and in a compliant manner is not one of them. Social media is not as complicated as some [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2012/03/social-media-is-not-a-formula/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Is Not A Silo!</title>
		<link>http://www.thegoodrisk.com/2012/02/social-media-is-not-a-silo/</link>
		<comments>http://www.thegoodrisk.com/2012/02/social-media-is-not-a-silo/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 21:42:14 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[enterprise function]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Software & Information Inudsrtry Association]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=152</guid>
		<description><![CDATA[Social media is still largely the domain of marketers and that’s not all bad. Marketing will remain the tip of the spear, so to speak, but social media’s power can only be maximized by establishing it as an enterprise function in which every department or office function plays a role. On the agency side, human [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2012/02/social-media-is-not-a-silo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LET’S JUST GET OUR FEET WET!</title>
		<link>http://www.thegoodrisk.com/2011/08/let%e2%80%99s-just-get-our-feet-wet/</link>
		<comments>http://www.thegoodrisk.com/2011/08/let%e2%80%99s-just-get-our-feet-wet/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 13:42:59 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=146</guid>
		<description><![CDATA[We have talked a lot about why all insurers and producers, without exception, need to begin using social media to some degree – for competitive, regulatory and legal reasons. Just as important as getting in the game, however, is using social media in the right way for the right reasons. Yet too many in the [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2011/08/let%e2%80%99s-just-get-our-feet-wet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SOCIAL MEDIA IS NOT JUST ABOUT COMMUNICATIONS</title>
		<link>http://www.thegoodrisk.com/2011/07/social-media-is-not-just-about-communications/</link>
		<comments>http://www.thegoodrisk.com/2011/07/social-media-is-not-just-about-communications/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 03:36:35 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[agent]]></category>
		<category><![CDATA[data mining]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[insurance data]]></category>
		<category><![CDATA[insurance regulations]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Sam Friedman]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[Social media; insurance companies]]></category>
		<category><![CDATA[virtual consumer]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=143</guid>
		<description><![CDATA[Some insurance executives still question whether social media represents a threat, an opportunity, or just another discretionary communications strategy. At the Insurance Marketing &#38; Communications Association annual meeting in Toronto last week, Sam Friedman of Deloitte listed the six major threats/challenges facing the insurance industry. Social media plays a role in all of them. Consider: [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2011/07/social-media-is-not-just-about-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>They&#8217;re Not There?  Think Again!</title>
		<link>http://www.thegoodrisk.com/2011/06/theyre-not-there-think-again/</link>
		<comments>http://www.thegoodrisk.com/2011/06/theyre-not-there-think-again/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 19:00:28 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=139</guid>
		<description><![CDATA[&#8220;Social media just isn&#8217;t there with their customers &#8212; at least not yet.&#8221; Columnist Ara Trembly wrote recently that several insurance excecutives at this year&#8217;s ACORD LOMA Insurance Systems Forum expressed this same idea.  I have heard similar statements as well, and though I do not question their sincerity, I do question their reasoning. The social media adopters such [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2011/06/theyre-not-there-think-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Regulators Are Coming!</title>
		<link>http://www.thegoodrisk.com/2011/04/the-regulators-are-coming/</link>
		<comments>http://www.thegoodrisk.com/2011/04/the-regulators-are-coming/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 15:22:52 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=134</guid>
		<description><![CDATA[It was only a matter of time before state insurance regulators began to get a handle on if or how to regulate social media.   The &#8220;if&#8221; question has been answered   As many as ten or more states have begun to monitor the social media activity of insurers and that number is predicted to grow to [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2011/04/the-regulators-are-coming/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Rising Above the Chatter</title>
		<link>http://www.thegoodrisk.com/2011/04/rising-above-the-chatter/</link>
		<comments>http://www.thegoodrisk.com/2011/04/rising-above-the-chatter/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 19:20:05 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[advocates]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[Reputation Building]]></category>
		<category><![CDATA[social media chatter]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=129</guid>
		<description><![CDATA[Insurance executives take one look at the many conversations taking place on social media sites and cringe. Celebrity cults, hyper-ventilated screaming and self-important gibberish is part and parcel of the social media landscape. But so is real dialogue about real problems, substantive brand-building and a growing understanding about how our industry can and does work. [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2011/04/rising-above-the-chatter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stop Calling Social Media &#8220;New&#8221;</title>
		<link>http://www.thegoodrisk.com/2011/04/stop-calling-social-media-new/</link>
		<comments>http://www.thegoodrisk.com/2011/04/stop-calling-social-media-new/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 02:05:58 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=126</guid>
		<description><![CDATA[Social media is not a new-fangled technological concept but a throwback to the days of the small town merchant of fifty or one hundred years ago, if not longer.   In those neighborhoods or small towns, everyone knew each other. The local storeowner knew what customers wanted and needed because he or she was one of them. [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2011/04/stop-calling-social-media-new/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Too Good To Be True…?</title>
		<link>http://www.thegoodrisk.com/2011/03/too-good-to-true/</link>
		<comments>http://www.thegoodrisk.com/2011/03/too-good-to-true/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 19:30:33 +0000</pubDate>
		<dc:creator>TomWetzel</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[Facebook sales]]></category>
		<category><![CDATA[insurers]]></category>
		<category><![CDATA[quick fixes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media planning]]></category>
		<category><![CDATA[social media schemes]]></category>
		<category><![CDATA[viral videos]]></category>

		<guid isPermaLink="false">http://www.thegoodrisk.com/?p=121</guid>
		<description><![CDATA[I am always amazed at how many quick fixes and &#8220;try this and you&#8217;ll be an instant social media success&#8221; schemes exist. “Learn how to create a viral video!” “Double your sales with Facebook!” No wonder some insurers and producers see social media as just more snake oil. Quick fixes are nothing new, of course. [...]]]></description>
		<wfw:commentRss>http://www.thegoodrisk.com/2011/03/too-good-to-true/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

