Thomas H. Wetzel & Associates, Inc, is a full-service, insurance-exclusive marketing communications/public affairs firm with experience across multiple insurance functions including underwriting, continuing education, loss prevention, government affairs, marketing and corporate communications, and a special practice in social media.  In the social media practice,  the firm takes a holistic approach in designing social media programs by addressing the communications, technical, and legal challenges of participation at the same time.

Tom Wetzel is one of the most visible and vocal advocates for the smart and compliant use of social media in the insurance industry.   He is a sought-after speaker on the issue and has addressed such groups as A.M. Best, National Association of Mutual Insurance Companies, Property-Casualty Insurers Association of America, Insurance Marketing & Communications Association, Insurance Financial Communicators Association, National Insurance School on Market Regulation, Society of Insurance Research, Insurance Data Management Association and the American Fraternal Alliance.  A board member of the Insurance Marketing & Communications Association, he has moderated the annual IMCA Creative Forum for the last several years and writes a regular column in Rough Notes in addition to this blog.   He has over 30 years experience as an insurance communicator and started his career with the Insurance Information Institute.